While the reality show is not the sole reason Palin isn't running for president, it definitely fueled many of her critics. In her book Entertaining Citizens, author Liesbet Van Zoonen tackles the role of politics in the realm of entertainment. In a conversation with USC Professor Daniela Baroffio she helped explain the major theme seen in Van Zoonen's book in relation to Sarah Palin. Van Zoonen articulates that:
"politicians have to commute constantly between the different requirements of politics and entertainment in order to maintain their position and status in the political field, as well as their relevance to everyday culture" (69).
In other words, Van Zoonen means that a politician must be both proximate and distant or a political leader is both "one of us and one of them." I agree with Professor Baroffio in that Palin's failings as a politician is a result of her being too proximate.
All throughout the 2008 presidential campaign Palin tried to gain favor by relating only to the "hockey mom" types through her casual jokes and familial display and didn't spend nearly enough time gaining national favor by showcasing her true political knowledge. However, it is not entirely her fault. One of the flaws in McCain's shaping of Palin is that his strategists firmly believed that the role of the politician had been transformed solely into that of a celebrity. Yes, people did become obsessed with everything Palin said, what she wore, etc, but the strategists did not prepare for the backlash. Where and when did the backlash occur? In my opinion, it happened when people realized that Palin was unable to transition back and forth between her personal and public image: yes, Palin could make jokes but could she answer the hard-hitting questions?
Even after the backlash during the presidential campaign, Palin still decided to go ahead with her reality television show, a program that showed the "true Sarah Palin." In my mind what makes this whole situation so ironic is that America has already seen so much of Palin's personal life (i.e. Bristol's pregnancy) so why would exposing the public to more of it make people take her more seriously? She would already get the votes from the viewers that would take her show seriously, while only further alienating her haters by providing them with a forum to mock her once again.
This Palin disaster symbolizes a serious shift in the role of modern day politics. The fact that some politicians (and strategists) are more concerned with their status in pop culture rather than engaging in actual intellectual discourse is a troubling mindset. While Americans want to know their candidates, they also need to have faith that they will be able to lead our country (state, city, town, etc) to greatness and watching Palin on a snowmobile definitely isn't a convince Americans of that. In the upcoming presidential campaign I would like to see a return to the "issues" - I don't want to see candidates on SNL or exploring the wilderness, I want to see them at the podium making speeches. I do want to know the candidates personalities, but more importantly I want to know where he/she stands on the issues.